Every brand should inspire confidence and project an image of authority and credibility. The content attached to your website needs to be accurate, well-written, and visually acceptable. Your SEO author(s) may not have personal expertise in your field, but its important to work with them and point them in the right direction for sources they can use to research the company and its products or services. Remember, content is king, and the better the content the better you're going to do with your campaign.
Your brand probably offers something unique that your competitors don't. Has your business been in Jacksonville for a long time? What factors do you attribute your success? What solutions do you offer that no one else has? You'll want to make sure these questions are answered in your content, and you'll want to make sure you have an SEO who is going to listen to what makes your business unique.
Jacksonville businesses may just want a way to publish good reviews or press releases, and these can be included online as part of unifying an SEO strategy.
