TV and Radio Advertising have the wonderful advantage of reaching huge numbers of viewers or listeners at a single moment.
There's only one problem: You're paying for a lot of viewers who aren't necessarily interested in your product or service. Let's say you run an ad for used-cars in Jacksonville, Fl - 10,000 people might see that advertisement but maybe only 50 are even thinking of getting a different car. The nature of these advertising media is unavoidable: you have to pay to get the message to people who just don't care. Of course, its the 50 people who want a used car in Jacksonville, and you'll make yourself feel better by saying they're the ones you paid to target, but the thing is you paid for everyone who wasn't interested as well.
Online Marketing Targets Specific Customers
Now consider the online alternative. When you bring in customers from a search engine, you know right away that they're looking for a used car in Jax. With the right SEO strategy, all sorts of details could be linked to your website and you'll have an audience to show off your online dealership. Are you gonna lose a sale because the lot down the street came up higher on the page for "2001 Cadillac Jacksonville" ?
Forget about the people who aren't looking for a car. Sales is smooth when you zone in on the ones who have already sold themselves. Use your content to boost your brand, and use your blogs to keep the consumer updated. Just make sure the SEO works right and your pages are showing up!
