One strategy in search engine optimization is to start up a company blog - an online publishing portal that allows anyone in the business to fill out a simple web form that will create an online article saved to a unique URL.
A blog is a great way to manage content and links, and its a great way to post updated news as it becomes available.
You might already have hosting for your company website, and you could probably host your company blog on that same server. On the other hand, some SEOs think that links from the same IP are treated differently than links from different IPs. Find out if your local SEO will host your company's blog on his/her server - and don't pay too much unless you expect a nation-wide surge in traffic!
The SEO should be able to set up the blog, optimize it for keyword and linking efficiency, and train your internal marketers and writers in how to use the software. Hosting of course, is a bonus!
