In many cases, they'll even make their purchases right there on the phone or computer or tablet. Most physical products can be delivered in a few days, and many service firms also allow you to schedule and pay directly from their website (or app).
If your Jacksonville based business isn't getting quality leads from the internet, you're probably missing out on a lot of your potential customers.
While Search Engine Optimization usually refers to the specific goals of increasing organic rankings in Google, Yahoo, or Bing, it can also be expanded to include a full online marketing strategy:
- Paid Search (Adwords)
- Google Shopping
- Google Map / Locations
- Content Marketing
- Social Media Marketing
- Site optimization
- Outreach & promotion
A steady investment in your website and SEO can have a big impact - especially on local market businesses that provide services directly in Jacksonville. Showing up in the Google Maps can be essential for customers who might not even know what's in the shops at the block over from the ones they usually go to.
While Jacksonville has the feel of being many small towns put together, it also has the advantage of having that critical mass of population that allows niche stores to thrive. While most people won't travel across town for their favorite grocery store, they probably will if it means getting a specific product for their hobby - or a chance to share some time and company with those who share that obscure interest.
So if someone's looking for the goods or services you provide, you want to be sure they can find you online! It's also important to spread the word actively, because sometimes your potential customers won't even realize your goods exist in the first place. If you run a specific type of shop that specializing in hobbies or collectibles, the residents of Jacksonville may not even realize we've got those types of shops in town. Maybe you've even created a unique type of service that has no competition - but are people looking to buy if they don't know it exists?
The internet provides a diverse array of powerful marketing channels, and just about every local business in Jacksonville would benefit from having some sort of online marketing and SEO strategy.
