Tuesday, January 28, 2020

What's old is new again - 2020 in SEO

It's been a long time since I've posted to this blog, but the fundamentals of SEO haven't changed. Sure there are some details here and there, but the same old lesson has never gone away: provide good content and a good user experience!

The primary reason for this used to solely be as link bait, but these days Google itself knows what a good piece of content looks like.

Structure of Good SEO Content

Machines reading content can attempt to analyze the words and structure of a page to understand if it is thorough, readable, and providing useful information. Here are some of the technical elements that a machine reader may evaluate while trying to study the quality of a given web page:


  • Use of headers (h2, h3, etc..)
  • Lists (ordered or unordered)
  • Length of content
  • Inclusion of pictures, video, and/or other media
  • Correct grammar and spelling
  • Varied sentence structure


Checking the boxes won't necessarily make boring content in to something that generates user enthusiasm, however, and links are still very important for a successful SEO campaign!

If you research your market and your keywords and provide a great user experience, you won't have to worry all that much about the SEO.

First Impressions of Google's December Core Update (2020)

It was a little later than expected, but Google has officially rolled out their December Core update for 2020.  While Google is always makin...