Police brutality is not a new problem, but many Americans - especially white ones - are experiencing it for the first time this week.
Many police departments and local news outlets are still trying to deny such a thing exists, but public opinion is rapidly shifting.
Why? Because video can capture a perspective that people might not otherwise see.
This lawyer from North Carolina has been compiling evidence of police misconduct on Twitter, and it gives us some insight as to how changing media environments can also change the societies they operate in.
For the first time in human history, almost every person has a camera and video recorder in their pocket. In a matter of moments, these videos and pictures can be transferred wirelessly to web servers and distributed to viewers across the globe.
By the time officers and PR managers have cooked up a story, the truth has already been documented for the public to see.
So keep those cameras rolling, you never know when video content might just change the world.
