Saturday, April 4, 2020

Jacksonville and Florida under stay at home orders

As the coronavirus spreads throughout the globe, we've found ourselves in a unique situation here on the first coast. For the first time since perhaps World War 2, extreme government orders have reduced and eliminated all economic activity and travel that isn't deemed essential to our vary survival.

Businesses across Jacksonville are reeling - but none have been as hard hit as those that rely on tourism and social events. Schools in Jacksonville also remain closed, so parents have reduced their travel and aren't stopping off for random purchases on the way to drop off and pick up their kids.

The internet is still open for business

Just because life as usual has been disrupted doesn't mean people don't still need things from each other. While normal modes of business aren't as practical as they used to be, the internet is relatively unaffected by social distancing and stay at home orders. Websites can easily be updated from home and shipping channels remain open for trade.

SEO can be an important investment for businesses that are transitioning from walk in and word of mouth toward online sales. SEO stands for Search Engine Optimization - and it refers to the process of maximizing the amount of organic traffic that websites receive on a regular basis. SEO can be achieved through a combination of increased content output, analyzing the structure and readability of existing content, and optimizing the promotion of the content through social media and other earned media channels. 

Business across Jacksonville can benefit from putting their SEO strategy in to overdrive right now - largely because there isn't anything else going on in the economy right now. Many firms and corporations are likely to fail, but those who adapt will thrive!

First Impressions of Google's December Core Update (2020)

It was a little later than expected, but Google has officially rolled out their December Core update for 2020.  While Google is always makin...