For the most part, internet SEO advertising is dominated by marketing for other websites - that is, businesses that only exist online.
As more and more people go online to find local products, services, and entertainment, local businesses can maximize their advertising budgets by marketing these products through search engines like Google, Yahoo, and MSN. Is your business in the top results for Jacksonville? How many potential customers are you missing out on?
People are going online to find local restaurants or to see which mechanic or lawyer gets good reviews. The internet and political websites are even playing an increased role in political elections, and its just a matter of time until this comes to the local level.